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Bell Potter Online provides a direct equity service for financial planners and intermediaries.

Established in 2007, Bell Potter Online ran one of the first online trading engines in Australia.

Bell Potter Online is part of Third Party Platform, the only fully integrated open architecture platform in Australia. Third Party Platform utilises proprietary new generation technology developed by an experienced management team. The business operates from three offices located in Sydney, Perth and Kuala Lumpur, and has over 85 employees. Third Party Platform has $33.9 billion in CHESS sponsored holdings and 265,000 client accounts.

Direct equity service to financial planners and intermediaries

Only fully integrated open architecture platform in Australia

Proprietary new generation technology


Team Member

Lee Muco

Chief Executive Officer of Third Party Platform Pty Ltd

Lee Muco is the Chief Executive Officer of Third Party Platform Pty Ltd including its associated businesses Bell Direct, Desktop Broker and Bell Potter Online. Lee has over 20 years’ experience in the delivery of market leading trading and investing solutions. He held several senior positions with Sanford Securities and was a Director and General Manager of Australian Investment Exchange Ltd, providing white labelled trading and investing solutions to several large Australian banks and a wide range of financial intermediaries including brokers and IFA groups. Lee is a Director of Third Party Platform Pty Ltd, Bell Potter Capital Ltd and Bell Potter Securities Ltd.