Bell Direct is a leading provider of online retail broking and investment services. The business operates online and services a broad range of retail clients including private clients, SMSFs and traders.

Offering a distinctly superior trading experience, Bell Direct has been recognised for its outstanding quality, value and customer service in numerous awards since its inception in 2006 and continues to be a market innovator.

Bell Direct is part of Third Party Platform, the only fully integrated open architecture platform in Australia. Third Party Platform utilises proprietary new generation technology developed by an experienced management team. The business operates from three offices located in Sydney, Perth and Kuala Lumpur, and has over 85 employees. TPP has $22 million in CHESS sponsored holdings and 176,000 client accounts.

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Leading provider of online retail broking and investment services
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Only fully integrated open architecture platform in Australia
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Proprietary new generation technology

THE LEADERSHIP TEAM

Team Member

Arnie Selvarajah

Chief Executive Officer of Third Party Platform Pty Ltd

Arnie Selvarajah is the Chief Executive Officer of Third Party Platform Pty Ltd including its associated businesses Bell Direct, Desktop Broker and Bell Potter Online. Arnie has been at Third Party Platform for over 10 years and has more than 25 years' experience in financial services. In his time at Third Party Platform, he has driven growth through a focus on technology and customer service. Arnie is a Director of Third Party Platform Pty Ltd and Bell Potter Securities Ltd. He holds a Bachelor of Commerce and Masters of Business Administration from the University of New South Wales.
Team Member

Lee Muco

Chief Operating Officer of Third Party Platform Pty Ltd

Lee Muco is the Chief Operating Officer of Third Party Platform Pty Ltd including its associated businesses Bell Direct, Desktop Broker and Bell Potter Online, with a particular focus on technology strategy and solutions as one of the founders and principal architects of the business. Lee has over 20 years’ experience in the delivery of market leading trading and investing solutions. He held several senior positions with Sanford Securities and was a Director and General Manager of Australian Investment Exchange Ltd, providing white labelled trading and investing solutions to several large Australian banks and a wide range of financial intermediaries including brokers and IFA groups. Lee is a Director of Third Party Platform Pty Ltd.
Team Member

Tim Sparks

Head of Distribution, Media and Marketing

Tim Sparks is Head of Distribution, Media and Marketing for Third Party Platform Pty Ltd including its associated businesses Bell Direct, Desktop Broker and Bell Potter Online. Prior to joining Bell Direct in 2019, Tim was National Manager – Broking and Wealth Management at Vanguard Australia. Prior to that he managed the Australasian broking strategy for BlackRock's iShares and managed transaction syndication for the Commonwealth Bank of Australia’s Equity Capital Markets Team. He holds an MBAE from the Australian Graduate School of Management, a Diploma in Financial Markets from the Securities Institute of Australia and an ADA Level 2 Accreditation through the Australian Stock Exchange.
Team Member

Jessica Amir

Market Analyst and Media Presenter

Jessica Amir is a Market Analyst and Media Presenter for Third Party Platform Pty Ltd including its associated businesses Bell Direct, Desktop Broker and Bell Potter Online. Jessica is an experienced presenter and Australian equities strategist with over 14 years’ experience in financial markets. She has held various roles for listed companies including AMP, Suncorp, Sequoia and for broadcast organisations including the ABC, Sky News, Seven Network and Nine Network. Jessica holds a Graduate Certificate of Applied Finance and Diploma of Financial Services and Journalism and is completing a Master of Applied Finance.