Bell Direct is a leading provider of online retail broking and investment services. The business operates online and services a broad range of retail clients including private clients, SMSFs and traders.
Offering a distinctly superior trading experience, Bell Direct has been recognised for its outstanding quality, value and customer service in numerous awards since its inception in 2006 and continues to be a market innovator.
Bell Direct is part of Third Party Platform, the only fully integrated open architecture platform in Australia. Third Party Platform utilises proprietary new generation technology developed by an experienced management team. The business operates from three offices located in Sydney, Perth and Kuala Lumpur, and has over 85 employees. Third Party Platform has $33.9 billion in CHESS sponsored holdings and 265,000 client accounts.