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Bell Direct is a leading provider of online retail broking and investment services. The business operates online and services a broad range of retail clients including private clients, SMSFs and traders.

Offering a distinctly superior trading experience, Bell Direct has been recognised for its outstanding quality, value and customer service in numerous awards since its inception in 2006 and continues to be a market innovator.

Bell Direct is part of Third Party Platform, the only fully integrated open architecture platform in Australia. Third Party Platform utilises proprietary new generation technology developed by an experienced management team. The business operates from three offices located in Sydney, Perth and Kuala Lumpur, and has over 85 employees. Third Party Platform has $33.9 billion in CHESS sponsored holdings and 265,000 client accounts.

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Leading provider of online retail broking and investment services
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Only fully integrated open architecture platform in Australia
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Proprietary new generation technology

THE LEADERSHIP TEAM

Team Member

Lee Muco

Chief Executive Officer of Third Party Platform Pty Ltd

Lee Muco is the Chief Executive Officer of Third Party Platform Pty Ltd including its associated businesses Bell Direct, Desktop Broker and Bell Potter Online. Lee has over 20 years’ experience in the delivery of market leading trading and investing solutions. He held several senior positions with Sanford Securities and was a Director and General Manager of Australian Investment Exchange Ltd, providing white labelled trading and investing solutions to several large Australian banks and a wide range of financial intermediaries including brokers and IFA groups. Lee is a Director of Third Party Platform Pty Ltd, Bell Potter Capital Ltd and Bell Potter Securities Ltd.
Team Member

Tim Sparks

Head of Distribution, Media and Marketing

Tim Sparks is Head of Distribution, Media and Marketing for Third Party Platform Pty Ltd including its associated businesses Bell Direct, Desktop Broker and Bell Potter Online. Prior to joining Bell Direct in 2019, Tim was National Manager – Broking and Wealth Management at Vanguard Australia. Prior to that he managed the Australasian broking strategy for BlackRock's iShares and managed transaction syndication for the Commonwealth Bank of Australia’s Equity Capital Markets Team. He holds an MBAE from the Australian Graduate School of Management, a Diploma in Financial Markets from the Securities Institute of Australia and an ADA Level 2 Accreditation through the Australian Stock Exchange.